PROJECT
andanz
BRANDING
GRAPHIC
2018
ABOUT
Andanz represented a branding venture for a contemporary dance concert. We embraced a modern aesthetic over a traditional one by integrating pastel shades, geometric patterns, and starkly contrasted visuals. This academic project necessitated various touchpoints such as social media, tickets, and posters. The outcome was a novel and refreshing interpretation of the dance concert's fundamental principles.
The image of Andanz uses simple geometric shape, clean fonts and contrasting images
These visual indicators are carried through to the physical tickets and posters, fostering a sense of coherence and unity.
The logo's inspiration was derived from the notion that dancers embody various shapes and sizes, thereby highlighting the values of inclusivity and diversity.
The final visual outcome was simple, but instantly recognizable and uniquely Andanz