PROJECT
duolingo pals
ADVERTISING
UI / UX
2021
ABOUT
Duolingo Pals breathes fresh life into the age-old penpal tradition by infusing it with a modern, digital twist. This initiative was conceived as a response to D&AD's Duolingo brief. It all begins with our innovative QR-embedded stamps, unlocking newfound capabilities when used in conjunction with the Duolingo app. Forge friendships globally and explore language learning in a whole new way with Duolingo Pals.
Duolingo Pals is a novel augmentation to the existing Duolingo journey.
The aesthetic design of the stickers and stamps employs a lively blend of bold, neon hues, designed to captivate the tech-savvy generation.
The experience starts with QR-embedded stamps, blending the physical and the digital
The experience is designed to be used along with the duolingo app, for you to track letters, make new friends, find out more details about where your letters are going to and more.
Duolingo Pals collaborates synergistically with schools and educators to promote language learning through pioneering and creative methods
