IN
2019
BRIEF
D&AD
NewBlood /
School Project
ROLE
UI/UX
Motion Design
SUMMARY
BBC Lens is an experimental app that reimagines how we explore our surroundings. Whether it’s uncovering hidden city spots, taking audio tours, or learning a new language, it brings discovery to your fingertips. Developed in response to the D&AD Brief on innovative data use, BBC Lens uses AR to overlay relevant content directly onto your environment.
Introduction video created as part of the project
Data + AR =
A new way to understand the world
BBC Lens taps into the BBC’s rich catalogue of data, combining it with augmented reality to help you discover and learn more about the world around you.
Three simple features,
Lens, immersions and
explore
BBC Lens reimagines exploration by blending AR, community-driven data, and BBC’s rich archives—turning everyday environments into immersive learning experiences.
an experience that
fuses your digital footprint
Immersions and Explore are two core features of BBC Lens—bringing BBC’s rich media to life through personalized, curated experiences that inspire discovery, powered by your digital footprint and updated daily.
designed with a focus
on your surroundings
BBC Lens is designed to center on your surroundings, subtly layering relevant content in the background as you pan, and revealing more only when you choose to tap—offering a seamless, unobtrusive experience.
An exciting new hub
for learning more
about the world
BBC Lens also introduces an exciting new hub for curated immersive experiences from around the world—drawing on the BBC’s vast catalogue and enriched by community contributions, unlocking endless possibilities for exploration.