DURATION
2022 -
2025
CLIENT
Tradefox
Previously Loch
ROLE
Founding Designer
SUMMARY
Loch is a cryptocurrency startup offering an institution-grade wallet reader, aggregator, and search engine. I joined Loch in May 2022 as the founding designer, collaborating closely with the founder. The platform continues to grow and is transitioning to Tradefox in 2026.
the human-centered wallet aggregator
In the sea of wallet readers and search engine platforms, many provide comprehensive information but fall short in user experience. Loch aims to be more intuitive, user-friendly, and to lower the barriers typically associated with these platforms.
Zero distraction
for your wallets
The initial design outcome for Loch is clean, straightforward, and user-friendly. The design emphasizes visual elements, such as a prominent pie chart that instantly displays users' assets at a glance, eliminating the need for in-depth exploration. Additional charts are readily accessible, and ample white space is used to minimize clutter and distractions.
Minimal but
not simple
Loch is packed with features like multi-wallet insights, price tracking, performance charts, and Copy Trading—all wrapped in a minimal, clean interface that keeps data clear and accessible.
dynamic system
for Loch AI
We also developed Loch AI Chat, seamlessly incorporating the platform’s reusable, card-like components into its enhanced AI capabilities.
Problem
Beginning with the problem statement, a competitive analysis was conducted on platforms like Nansen.ai, Etherscan, and Solscan. This research offered valuable insights into design strategies for presenting large volumes of data. By examining how these platforms handle data display, we identified best practices and areas for improvement.
opportunities
The challenge also presented an opportunity for Loch to stand out as something entirely different—designed with the user at its core. By lowering the entry barrier, simplifying information, and delivering a clear, streamlined experience in the cluttered world of crypto, Loch aims to redefine the user experience.
early sketches
Early sketches and wireframes were drafted with simplicity and clarity in mind. The aim was to present information in a highly visual format, making it easier for users to understand and manage their assets.
wireframes &
mockups
Numerous diverse mockups and wireframes were created to test the feasibility of the layouts and visualize how tables, charts, and content would overlay within the interface.
design
system
Loch's early designs were based on the strong foundations of a unified, simple design language that is optimized for numerics and data.
tRADEFOX
